Throughout my career at Meta for more than 12 years, I was a member of several pivotal business product organizations. My primary focus areas were inbound research, product strategy, testing, GTM (Go-To-Market) and launch products, as well as organizational enhancements (process creations and improvements). I worked in different teams, led key initiatives, few of them include but are not limited to:

  • Instagram Monetization
    • Supply & demand dynamics, new optimization capabilities
  • Instagram API
    • Product strategy and GTM for Instagram API’s move to Meta’s Graph API
  • Meta Monetization
    • Product strategy and GTM for Meta’s shopper marketing solutions such as Collaborative Ads and Managed Partner Ads.
    • Product strategy for retail solutions such as omnichannel, local, retail media

Check out my full background on Linkedin: https://www.linkedin.com/in/mertcanli or on About Me page.

A few of my posts on this website:

I provide consultancy services to companies, teams, individuals in the following areas:

  • GTM Strategy: Providing guidance and recommendations on your Go To Market (GTM) plan
    • Are you utilizing all tools available to reach your target customers?
    • Will your message resonate with different segments of target customers?
    • How should you measure your success?
    • How should you set up your organization for maximum effectives?
  • Product Strategy: Feedback on each component of your Product Strategy in terms of
    • Segmentation
    • Opportunity sizing
    • Competitor analysis
    • Testing plan
    • Metrics & Product Goals
    • 3-5 year strategy and plan
  • Subject Matter Expertise: Discussions about
    • Meta advertising
    • Measurement solutions (attribution, lift studies, MMM etc)
    • Retail Media Networks
    • Performance Marketing

Email me at contact@mertcanli.com and briefly share what type of consultancy service you need. I offer a free initial consultation to discuss your challenges and opportunities for us to partner.