In-Depth Analysis on Product Strategy, Marketing and Tech from an ex-Meta Veteran
Since ChatGPT’s AI revolution with its launch in late 2022 and massive success, tech world has entirely shifted its focus to Artificial Intelligence, and while almost entirely dismissing the previous hypes such as blockchain, crypto, web 3.0. It is now clear that what OpenAI has been doing is groundbreaking in terms of giving ability to…
I realized that it has been 1,5 months since I wrote my last post here. During this timeframe, I have been busy with different things, so I wanted to share a quick status update on myself, and plans for the rest of the year. This post will be different than others, since it is more…
Social media companies have always shown interest in e-commerce capabilities on their platforms, but it is a tricky topic for them. Yes, they would like to introduce such capabilities to their users to increase commercial activity on their platforms and help sellers grow their businesses with them, but they also have the largest retailers and…
Followers of this blog is well-aware that I am particularly passionate about Retail Media Networks, and there are many posts about this very topic here. However, in this post, I will put retailers aside and briefly discuss the media network opportunity for other industries. Media Networks have been a hot topic for retailers specifically because…
Facebook Inc held its Initial Public Offering (IPO) on May 18, 2012. I was working at Facebook at the time, and it was an exciting day for all of us. Finally, after years of anticipation, the company was becoming public, and we would see how the rest of the world would value Facebook as a…
An important announcement was made last week about the partnership between Meta and Amazon related to Amazon’s advertising and commerce activity on Meta platform. This means after clicking an ad from Amazon on Facebook or Instagram, Meta users will be able to connect their Facebook or Instagram accounts to Amazon, and purchase products easily within…
In the Product Development Best Practices post, I briefly mentioned important components of a successful Go-to-Market (GTM) plan. However, there is more to discuss about it, so I wanted to provide further guidance on how to build and execute a GTM plan successfully. But let’s first remember what the product development phases are: Please beware…
In this post about product-market fit, I briefly mentioned market segmentation in the context of understanding whether a product is a fit for a specific market segment. However, (market) segmentation deserves its own dedicated post, as it plays crucial role in a product development. (Market) Segmentation definition from Wikipedia: …the process of dividing a broad…
Any company needs a mission for the employees to know where the company is heading and what the north star is. And each product team needs to know how their product is actually helping achieve this mission. It’s the senior leaders’ job to connect the dots and ensure the right product investment areas are funded…
In this post where I talked about product development best practices, I shared my recommendations for organizational structures and roles&responsibilities. As one of the core responsibilities for a Product Manager, I mentioned product strategy and long term vision. Product strategy and long term vision sheds light to all XFN teams on where the product is…