I mentioned Instacart for a few times in this blog, highlighting the superiority of their advertising solutions, as well as strong growth of their revenue1 I started using Instacart when pandemic hit San Francisco Bay Area. As a heavy user of Uber Eats for food delivery, Instacart became my go-to platform to get groceries delivered…
Deep Dive: Product Development Best Practices in Tech
Product Development is undoubtedly the most critical operation for all companies. However, it’s a very complex process. There are countless people and teams involved, with a lot of critical decisions made constantly. Thus, it is crucial for companies to do it right, optimize the processes, empower the right people and teams to build the best…
Measurement of Digital Advertising: Before and After iOS14.5
My interest in digital marketing started in my university years. I studied ‘Management Engineering’ degree, which had a curriculum including both business classes as well as advanced math, statistics, economy etc. Compared to other Business Administration degrees, Management Engineering graduates are more analytical people with a deep understanding of various business disciplines such as finance,…
Ad Inventory Retail Media Networks can offer: Onsite vs Offsite
Before moving to other topics in my future posts on tech & digital marketing, since I made the last two posts about Retail Media Networks –how important it is and will be & that it is a $100+ ecosystem already, I wanted to finalize the first series of posts on the ecosystem with an important…
Total Market Size for Retail Media Networks: >$100bn
In my previous post, I provided a general overview on what retail media networks are and why I think they will be the future for retailers, and how they will be a powerhouse in digital marketing ecosystem for particularly brands in producer verticals such as CPG. In this post, I will provide more quantitative aspect…
Why are Media Networks the future for Retailers?
Since I led the global launch and growth of Collaborative Ads for the last 5 years, and co-led the product strategy for retail solutions of Meta last year, I have gotten particularly deep on my understanding of the relationship and partnership between retailers and brands. In the recent years, Retail Media Networks was the trending…
Back to blogging
Before starting my professional life, I enjoyed doing reading, learning and writing about mainly online advertising and e-commerce, which became my passions in my university years. I had two blogs; one personal (here if you are interested to check out but FYI; it’s in Turkish), and the other one, called Marketoloji. In my personal blog,…